Leverage Time-Tested Strategies
Even in the digital age, traditional marketing remains a powerful tool for connecting with your audience. At Integrated Marketing of Texas, we blend classic marketing techniques with modern strategies to create campaigns that resonate and deliver results. Whether you’re looking to build brand awareness or drive foot traffic to your business, our traditional marketing services can help you reach your goals.
Why Choose Us?
- Customized Campaigns: We tailor each campaign to your business’s unique needs, ensuring your message reaches the right audience.
- Multi-Channel Approach: From print advertising to radio spots and direct mail, we leverage multiple channels to maximize your reach.
- Brand Consistency: We ensure that your brand’s voice and image are consistent across all traditional marketing materials, reinforcing your identity.
- Local Expertise: With deep roots in Texas, we understand the local markets and know how to craft messages that resonate with your community.
Our Process
- Consultation & Strategy: We start by understanding your business, objectives, and target audience. We then craft a strategy that aligns with your goals.
- Creative Development: Our creative team designs eye-catching ads, compelling radio scripts, and impactful direct mail pieces that capture attention.
- Media Planning & Buying: We strategically place your ads in the most effective media channels, ensuring optimal reach and frequency.
- Monitoring & Adjustment: We track the performance of your campaigns and make adjustments as needed to improve results and ROI.
Additional Features
- Event Marketing: Promote your events with strategic campaigns that draw crowds and generate buzz.
- Outdoor Advertising: Get noticed with billboards, transit ads, and other forms of outdoor advertising that make a big impact.
- Public Relations: Enhance your brand’s image with PR campaigns that build positive relationships with your audience.
OUR PROCESS
01
PLAN
Tell us what you've tried, what's worked, and what you need.
02
EXECUTE
Tell us what you've tried, what's worked, and what you need.
03
REVIEW
Tell us what you've tried, what's worked, and what you need.
Strategic Planning:
- Market Research: Conducting thorough research to understand the target audience, competitors, and industry trends.
- Goal Setting: Defining clear and measurable objectives aligned with the client’s overall business goals.
- Strategy Development: Creating a comprehensive digital marketing strategy that includes channels like SEO, SEM, social media, content marketing, and more.
- Budgeting: Allocating resources effectively to maximize ROI.
Execution and Implementation:
- Content Creation: Developing high-quality, relevant content for various platforms.
- Campaign Management: Running and optimizing digital marketing campaigns, including pay-per-click (PPC) advertising, social media ads, and email campaigns.
- SEO Implementation: Optimizing websites and content for search engines to improve organic visibility.
- Social Media Management: Creating and curating content, managing social media accounts, and engaging with the audience.
- Analytics and Reporting: Monitoring campaign performance using analytics tools, providing regular reports, and making data-driven adjustments.
Performance Analysis and Optimization:
- Data Analysis: Regularly analyzing data to assess the performance of digital marketing efforts.
- Conversion Rate Optimization (CRO): Improving the effectiveness of strategies to increase the percentage of users who take a desired action.
- A/B Testing: Experimenting with different elements of campaigns to determine the most effective approaches.
- Adjusting Strategies: Based on data analysis, continuously refining and optimizing marketing strategies to enhance performance.
- Client Communication: Keeping clients informed about progress, results, and recommended adjustments to the strategy.